Developing Course

Domestic Services Enterprise × Advanced Perception & Focus Enhancement Training Case   I. Client Background and Needs The client operates a well-established network of storefront locations with an internal management team. The organization aimed to enable leaders and managers to maintain steady focus and emotional self-regulation in high-pressure service environments, strengthen positive service attitudes, teamwork, and alignment with corporate culture through a structured training program, and identify a training solution that could integrate with its existing philosophy of “smile service” and “positive energy education.” For these reasons, the client invited our team to design and deliver an intensive in-house training program centered on advanced perception education and whole-brain development training.   II. Program Design and Training Positioning We planned a two-day intensive adult brain development and advanced perception training program, approximately six hours per day, for headquarters and regional branch supervisors, storefront leaders, frontline service management personnel, and internal trainer candidates. The program was positioned to help service-industry professionals improve focus, emotional stability, and the ability to put corporate values into practice—especially in highly interactive, high-pressure environments.   III. Core Training Modules and Activity Design 1. Focus and Relaxation Assessment Participants took turns completing the assessment on stage, allowing them to observe real-time changes in focus levels in front of colleagues. This helped them understand how breathing, posture adjustments, and emotional state can influence brain conditions. By converting abstract concepts such as “focus” and “relaxation” into visible, measurable numbers, the activity increased engagement and strengthened motivation to change.   2. Advanced Perception Education Theory × Workplace Scenario Practice A brain development education specialist explained brain functions, perceptual awakening, and the relationship between perception and emotional response using simple visuals and blackboard illustrations. This was paired with common domestic service scenarios—such as customer complaints, sudden overtime requests, and communication misunderstandings—so participants could practice maintaining awareness under pressure, adjusting focus, and responding with greater maturity.   3. Positive Attitude Training: “Smiling Costs Nothing—But It’s Worth a Lot” This module opened and was reinforced throughout with the theme: “Smiling costs nothing, but it’s worth a lot.” Smiling was framed as a professional capability—an intentional method for releasing positive energy. The content integrated positive energy education, character education, and a service mindset grounded in an altruistic spirit. Through group discussion and role-play, participants experienced how a sincere smile and stable emotions can influence the feelings and reactions of both customers and colleagues.   4. Corporate Culture and Team Alignment Integration The client’s existing brand philosophy and songs were incorporated into the training. Participants combined movement and singing to create a customized corporate sign-language song. At the conclusion of the program, everyone performed together, transforming the energy and insights accumulated over two days into a shared action. This ensured the learning did not end when the course ended, but could be carried into a daily, repeatable ritual before starting work.   IV. Key Observations During the Program During the focus assessment, participants experienced how “the moment emotions tighten, the numbers change immediately,” which increased willingness to practice breathing and relaxation techniques. In discussion and sharing sessions, many managers proactively reflected on how they handle pressure and emotions, deepening team understanding and trust. Through the themes of smiling, service, and altruism, the organization’s cultural messaging shifted from slogans into concrete, actionable behaviors.   V. Training Outcomes and Feedback (Qualitative Impact) Based on the client’s follow-up internal posts and social media coverage, feedback highlighted that the training was energetic, multi-layered, and content-rich, providing leaders with a structured opportunity for personal reset and growth within two days. Participants reported gaining practical methods for adjusting focus and emotions at work rather than passively enduring stress. After the program, the management team expressed willingness to adopt “care for others and self, benefit others and oneself” as a guiding principle in interactions with customers and colleagues. In its published report, the client referred to our team as a “brain development expert team,” stating that the collaboration created higher value for the organization and marked a new starting point for growth. Overall, the program functioned not only as a training initiative, but also as a pivotal moment for realigning corporate culture and service spirit.

Parent–Child English Baking Workshop | Co-Creating a Brand-Exclusive Experiential Class   I. Case Background A local bakery wanted to become more than “a place that sells bread.” It aimed to grow into a community destination that families would actively visit on weekends—driving higher visit frequency and stronger brand loyalty. At the same time, the bakery sought to stand out in a highly competitive baking market by developing a clearly differentiated, experience-based service.   In response, we proposed the concept of a “Parent–Child English Baking Workshop.” This program combines the bakery’s professional expertise (baking) with our strengths in instructional design and English education. Parents and children make bread together, learn practical English, and connect with the brand story—forming a sustainable, repeatable, and scalable experiential course module.   II. Project Objectives 1. Increase brand affinity and repeat visits Help customers remember not only “where the bread tastes great,” but also “where we made our very first bread together as a family.”   2. Develop experience-based revenue streams Beyond product sales, expand into new income sources such as classes, events, and membership packages.   3. Build a long-term, operational course IP Transform one-off activities into modular teaching units that can be refreshed each season and offered repeatedly.   III. Course and Activity Design 1. Course Framework Each unit follows the structure of “one bread item × one English theme,” for example: Sweet Roll & Family Time (make cinnamon rolls or butter rolls while learning family-member vocabulary and mood adjectives) or Animal Bun Safari (create animal-shaped buns while learning animal names, colors, and action verbs). Each theme includes a brand story warm-up (head baker or store manager shares brand philosophy and product highlights), an English introduction (visual cards and simple sentence patterns for key vocabulary), parent–child hands-on making (weighing, kneading, shaping, and decorating together), and a showcase with photo check-in (families give a short bilingual introduction and post using suggested social hashtags).   2. Instructional Flow (Integratable with LPDCAS) Learn: Introduce the bread item and key English words using a short slide deck or small cards. Plan: Parents and children discuss shaping and decoration ideas and sketch them on a worksheet. Do: Follow step-by-step baking procedures with instructors and in-store staff circulating to support participants. Check: Compare the baked result against the original sketch to see what matches and what differs. Adjust: Discuss how to improve next time—taste, appearance, and the English description. Succeed: Families present their finished bread using one or two simple English sentences, then take commemorative photos.   IV. Expected Outcomes and Measurable Indicators For the bakery Higher average order value: Package ingredient costs, venue, and instruction into a “parent–child experience ticket,” and bundle with in-store drinks or other items to increase total spend. Membership development: Build a “family experience list” through registration or the brand’s LINE Official Account, enabling future broadcasts for new flavors, new classes, and seasonal events. Brand visibility: Encourage organic sharing as parents post photos of their creations on social media, strengthening word-of-mouth and local recognition.   For participating families A meaningful parent–child co-learning experience through creating a finished product together, practical life-based English learning rather than rote memorization, and basic awareness and interest in food, ingredients, and hands-on making.   V. Recommended Product Category for This Concept Product Category: Developing Course Rationale: This is not simply a teaching kit; it is a course solution redeveloped for a specific business need (a bakery). It emphasizes the integration of core business operations × instructional design × customer experience. The same model can be extended to other industries—such as parent–child cafés, tourism factories, orchards, and local farms—and organized under Developing Course as a series of “industry-specific curriculum development cases.”